City of Vancouver Food Truck Selection Panel (March 2013 to May 2013)
Greenchain analyzed over 20 food truck business plans to help select the most robust and viable ones to win food truck licenses within the City of Vancouver. Supported the mayor in announcing the winners at a media event.
http://vancouver.ca/people-programs/street-food-vending.aspx
Foodtree (October 2010 to October 2013)
Foodtree is the source for food and beverage information that goes beyond the label. My role as an advisor was to help connect Foodtree to key people within the food industry, support and advise them on business development, and as an additional resource on industry trends.
Cookies of Course (January 2014 to March 2014)
Greenchain developed a business strategy to refocus the direction of Cookies of Course‘s business from a brick-and-mortar business to an online and community-focused business.
Epicure Selections (September 2013 to January 2014)
Greenchain provided procurement resources and advice to source key Non-GMO ingredients for their dried seasonings, as Epicure Selections strived to have all of their products verified Non-GMO.
Reeve Consulting, Vancouver (December 2011 to present)
Reeve Consulting is an experienced boutique consultancy specializing in ethical and sustainable purchasing. My responsibilities include:
- New business development and business strategy
- Researching ethical and sustainable purchasing initiatives
- Recommending and writing purchasing policies and procedures
River Select, BC (June 2015 to present)
River Select is the retail brand of a First Nations salmon fishery co-op, with a number of food service and retail products. Their business goal is to deal directly with customers to provide a fresher product resulting in higher margins for the fishery. Greenchain is working with them on identifying the best business strategy for their 5 hubs (3 local, 1 key account, and 1 export), pricing and margin structures, and leading their business development.
To date, we have secured a number of key partnerships that will facilitate the sales of River Select products across BC and begun to implement a pricing strategy that empowers brokers, distributors, and marketers to grow the business, all while retaining a profit for River Select and paying a fair price to the fishermen.